Tuesday, 21 September 2010

Target Audience Research

To create a successful music video for my artist i need to know who im aiming the music video at, so they will enjoy what they see thus wanting to watch it more. Two Door Cinema Club falls under the indie genre for music, meaning the target audience for this genre will be mainly teenagers and young adults, both male and female. This would also mean most people of the target audience would be in education of some sort or just entering employment, and falling under this audience myself i feel i have a good idea as to what others in the target audience would want from a music video.
Being a young target audience, i feel they would look for something fun and exciting in a music video, with an element of humour so not to take things too seriously within the content. I also believe, as this target audience is on the brink of adulthood, they would enjoy watching a music video with things like wild parties and crazy romances, things that intertwine adulthood with teenage life.

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