Sunday, 19 September 2010

Branding


These are a few pictures of the solo artist Katy Perry's merchandise. They include posters, badges, stickers and t-shirts; just a few of the wide variety of merchandise available to her fans. This merchandise is available on Perry's website; www.katyperry.com and the purpose of them is to promote her as an artist and also her new singles and albums. For example the stickers on the bottom left corner promote Katy's song "Hot'n'Cold" and also her album named "One of the Boys". The design of the merchandise also reflects Katy's image of a quirky, unconventional, colourful girl, a girl that others look up to and idolise. I believe they are successful merchandise as they fit in with the image of Katy that's being portrayed to the audience and make the audience want to be a part of her crazy fantasy world.

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