The Online Revolution

Here i will be comparing the ways in which two different artists have promoted their material. Lily Allen has used the interent to promote her music and image and here's how:

Lily Allen

Lily's myspace page is what got her recognised and propelled into stardom. She made this page on the popular social networking site near the end of 2005, and by 2006 she was signed to Regal Recordings. The style and design of the page was a reflection of Lily's personality and music which attracted the likes of teens and members of record companies looking for the next "big thing". Lily set the standard for many other artists on myspace, all vying for attention from an audience and record labels, pulling out all the stops to set themselves apart. Allen benefited a great deal from the online revolution, generating a loyal fanbase who witnessed her rise to fame and stayed with her through critical judgement. Lily capitalized on the growing concept of internet popularity and because of it has become am award winning musician, talk show host and actress.

Snow Patrol

Snow Patrol are a band with a very different success story. Their fame was achieved through tireless gigs and self promotion, in other words traditional methods of promotion, opposed to the online revolution as used by Lily Allen. Snow Patrol formed in 1994 and weren't successfully signed to a record label until 2002 with Polydor Records. Before they were signed, the band spent years doing gigs at unis, shoddy clubs and even nominated themselves for a mercury prize (unsuccessfully). After many failed attempts, Snow Patrol finally rose to fame in 2003 with their major label debut "final straw", making all their hard work worth while.

The introduction of the online revolution gives audiences and artists a wider range of opportunities. It's made the way audiences consume music more interactive, therefore engaging a wider audience within todays youth. This broader audience spectrum means a larger revenue for the artists to gain resulting in more moeny to spend on promotion. It's also a much more quicker solution to promotion than self-promotion, and allows artists to be more creative with their image and how they're portrayed.